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1. Introduction

1.1 Purpose of this Privacy Policy

This Privacy Policy (“Policy”) is intended to inform users of the website Prop Firm Chooser (“we,” “our,” or “us”) about the nature, scope, and purpose of the collection, use, and processing of personal data. It is designed to comply with applicable data protection regulations, including but not limited to the General Data Protection Regulation (GDPR) and other relevant privacy laws.

1.2 About Prop Firm Chooser

Prop Firm Chooser is an online platform that offers comparisons, insights, and recommendations related to proprietary trading firms (“prop firms”). The website provides users with tools, reviews, and informational content to assist in evaluating various funding options and trading conditions offered by third-party prop firms.

1.3 Commitment to User Privacy

We recognize the importance of privacy and are committed to protecting the personal data of all visitors and users of our website. This Policy outlines our practices regarding the collection, processing, storage, and disclosure of your information. By accessing or using our website, you acknowledge and agree to the terms of this Privacy Policy.

2. Information We Collect

We collect both personal and non-personal information to operate our website effectively and to provide users with a tailored experience. The types of information collected depend on the nature of your interaction with the website.

2.1 Personal Information

Personal Information refers to data that can be used to identify or contact an individual user. We may collect the following categories of personal information when voluntarily provided by the user:

  • Full Name
  • Email Address
  • Social Media Account Information or Login Credentials (only if you log in through third-party services or social platforms)

This information may be collected through forms, newsletter subscriptions, contact requests, or account registration (if applicable).

2.2 Non-Personal Information

Non-Personal Information includes data that does not, by itself, identify a specific individual. We may automatically collect certain information about your visit and interaction with the website, including but not limited to:

  • Browser Type and Version
  • IP Address and Approximate Geolocation
  • Device Type and Operating System
  • Referral URLs and Source Domains
  • Pages Visited, Time Spent on Site, and Usage Patterns
  • Cookies and Similar Tracking Technologies

This information is used for analytical purposes, site performance monitoring, and improving user experience.

2.3 Optional Information: Financial Preferences

To enhance the personalization of our services, we may provide users with the option to submit certain information related to their trading background or preferences. This may include, but is not limited to:

  • Preferred Account Sizes or Funding Amounts
  • Experience Level or Trading Style
  • Preferred Prop Firm Features or Criteria

Submission of this data is entirely optional and is used solely for the purpose of delivering customized recommendations or comparisons. This information is treated with the same level of confidentiality as other personal data.

3. How We Use Your Information

We collect and process personal and non-personal information for the following purposes, in accordance with applicable data protection laws:

3.1 To Personalize Firm Recommendations

We may use information such as your trading preferences, browsing behavior, or survey responses to provide tailored recommendations for proprietary trading firms that align with your interests and goals.

3.2 To Communicate Updates or Promotions

If you provide your contact details (such as an email address), we may use this information to send you updates, newsletters, marketing communications, or promotional offers related to Prop Firm Chooser or our affiliated partners. You may opt out of such communications at any time by following the unsubscribe link included in our emails or by contacting us directly.

3.3 To Improve Website Features and User Experience

We analyze usage data, traffic patterns, and user feedback to enhance the functionality, design, and content of our website. This includes troubleshooting technical issues, optimizing the performance of the platform, and conducting research and analytics.

3.4 For Affiliate and Referral Tracking

Our website contains affiliate links and referral codes that may redirect users to third-party proprietary trading firms. We may track user clicks and interactions with these links in order to facilitate commission arrangements with our affiliate partners. This data may also be used to measure campaign effectiveness and improve future recommendations.

4. Cookies and Tracking Technologies

4.1 Use of Cookies

Our website, Prop Firm Chooser, uses cookies and similar tracking technologies to enhance user experience, analyze site performance, and support affiliate marketing activities. Cookies are small text files stored on your device when you visit our site, allowing us to remember your preferences and understand how users interact with our services.

By using this website, you consent to the use of cookies in accordance with this Policy, unless you choose to disable them via your browser settings.

4.2 Types of Cookies We Use

We use the following categories of cookies:

  • Strictly Necessary Cookies: These cookies are essential for the website to function properly and cannot be switched off in our systems.
  • Performance and Analytics Cookies: These cookies collect aggregated data about site traffic, usage patterns, and user behavior to help us improve website functionality. They do not collect information that identifies you personally.
  • Functionality Cookies: These cookies enable the website to remember choices you make and provide enhanced features (e.g., remembering your selected firms).
  • Affiliate and Referral Tracking Cookies: These cookies are used to track visits and referrals to third-party proprietary trading firms. This allows us to earn commissions via affiliate partnerships when users sign up through referral links.

4.3 Third-Party Tracking Tools

We may use third-party services to assist with analytics and user experience optimization. These services may use cookies, web beacons, and similar technologies to collect and analyze data.

Examples include:

  • Google Analytics (by Google LLC): Tracks website traffic, behavior flows, and audience demographics. Data collected is anonymized and used solely for analytical purposes. For more information, see Google’s Privacy Policy.
  • Hotjar (by Hotjar Ltd.): Used for heatmaps, session recordings, and feedback tools to better understand user interaction. No personally identifiable information is collected through Hotjar. For more details, see Hotjar’s Privacy Policy.
  • Affiliate Tracking Platforms: We may use third-party affiliate tracking networks or software (such as PartnerStack, Impact, or similar) to monitor conversions and referrals related to proprietary trading firm links on our site.

4.4 Managing Cookies

You may refuse or limit the use of cookies by adjusting your browser settings. Please note that disabling certain cookies may affect the functionality or performance of our website. Instructions for managing cookies vary depending on the browser and can typically be found under the browser’s help section.

5. Third-Party Sharing and Affiliate Relationships

5.1 Affiliate Disclosure

Prop Firm Chooser may engage in affiliate marketing, which means that we may earn a commission or other compensation if you click on links to certain proprietary trading firms (“prop firms”) or sign up for services through those links. These affiliate links are provided for your convenience and are intended to support the continued operation and development of our website.

In accordance with applicable advertising and disclosure laws, we disclose the presence of such affiliate relationships to maintain transparency with our users.

5.2 Third-Party Websites and Services

Please be aware that when you click on a link to a third-party website, including but not limited to those of prop firms featured or recommended on our website, you will be redirected to a site that is not controlled or operated by Prop Firm Chooser.

We are not responsible for the privacy practices, policies, or content of any third-party websites. Each third-party site is governed by its own terms of use and privacy policy, and we strongly encourage you to review those documents before engaging with any third-party services.

5.3 Data Sharing Practices

We do not sell or rent your personal data to third parties. However, we may share non-personal, aggregated, or anonymized data with affiliates, analytics providers, or advertising partners to improve the functionality and performance of our website. Any such data sharing is conducted in accordance with applicable data protection laws and does not involve the disclosure of personally identifiable information unless required by law or authorized by you.

6. Data Retention

6.1 Retention Period

We retain personal data only for as long as is necessary to fulfill the purposes for which it was collected, including to comply with legal, accounting, or reporting obligations. The specific retention period may vary depending on the nature of the data and the context in which it was collected. In general, we will retain:

  • Contact information (e.g., email addresses submitted through contact forms or newsletters) for as long as the user remains subscribed or until a request for deletion is received.
  • Usage and analytics data (e.g., through cookies and tracking tools) for a period of up to 26 months, unless otherwise required by law or legitimate business needs.

6.2 User Requests for Deletion

You have the right to request the deletion of your personal data at any time. To exercise this right, you may contact us directly at [Insert Contact Email Address] with the subject line "Data Deletion Request". Upon receiving a verified request, we will take reasonable steps to delete your data from our records, unless retention is required by law or for legitimate business purposes.

Please note that deletion requests may not affect data that has been anonymized or aggregated in a manner that no longer identifies you personally.

7. User Rights

We respect your rights in relation to your personal data and are committed to providing transparency and control over how your information is used. Subject to applicable data protection laws, you may exercise the following rights:

7.1 Right to Access

You have the right to request confirmation as to whether or not personal data concerning you is being processed, and, where that is the case, access to such personal data, including the purposes of processing, categories of data, and recipients of the data.

7.2 Right to Rectification

You have the right to request the correction or updating of any inaccurate or incomplete personal data we hold about you.

7.3 Right to Erasure ("Right to Be Forgotten")

You may request the deletion of your personal data under certain circumstances, such as when the data is no longer necessary for the purposes for which it was collected, or if you withdraw consent and there is no other legal basis for processing.

7.4 Right to Object to Processing

You have the right to object, on grounds relating to your particular situation, to the processing of your personal data, including profiling, where such processing is based on our legitimate interests.

7.5 Right to Restrict Processing

You may request the restriction of processing of your personal data under certain conditions, such as when you contest the accuracy of the data or object to its processing.

7.6 Right to Data Portability

Where applicable, you have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller.

7.7 Right to Withdraw Consent

If we rely on your consent to process personal data, you may withdraw that consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

7.8 Opt-Out of Email Communications

If you have provided your contact information for the purpose of receiving newsletters, promotional materials, or other communications, you may opt out at any time by clicking the "unsubscribe" link included in such communications or by contacting us directly.

7.9 Opt-Out of Cookies and Tracking Technologies

You may manage or disable cookies through your browser settings or use our website’s cookie management tool (if available). Please note that disabling certain cookies may affect the functionality and user experience of the website.

8. Data Security

8.1 Security Measures

We take the security of your personal data seriously and have implemented industry-standard technical and organizational measures to protect it from unauthorized access, alteration, disclosure, or destruction. These measures include but are not limited to encryption, secure socket layer (SSL) protocols, firewalls, access control mechanisms, and regular security audits.

8.2 Limitations of Security

While we strive to implement robust security protocols, please be aware that no data transmission or storage method is entirely secure. Despite our efforts to protect your information, we cannot guarantee the absolute security of your personal data, as risks of data breaches, hacking, or other security vulnerabilities exist in any digital environment.

8.3 Disclaimer

By using our website, you acknowledge and agree that, despite our best efforts, no security system is perfect, and we cannot warrant or guarantee the security of your data against all possible threats.

9. Children’s Privacy

Our website and services are not intended for individuals under the age of 18. We do not knowingly collect, use, or process personal data from individuals under the age of 18. If we learn that we have inadvertently collected personal data from a child under the age of 18, we will take immediate steps to delete such information from our records.

By accessing or using our website, you represent and warrant that you are at least 18 years of age. If you are under 18, you are not authorized to use our website, and we request that you refrain from providing any personal information.

10. International Users

10.1 GDPR Compliance for European Union Users

If you are located within the European Economic Area (EEA) or the European Union (EU), we comply with the requirements of the General Data Protection Regulation (GDPR), which governs the collection, use, and processing of personal data of individuals within the EU and EEA. Under the GDPR, you have specific rights regarding your personal data, which include the right to access, correct, delete, restrict, or object to the processing of your data, as well as the right to data portability.

We are committed to processing your personal data in a lawful, fair, and transparent manner. We will collect and process your personal data only when we have a lawful basis for doing so, which may include consent, the necessity of processing for the performance of a contract, compliance with a legal obligation, or legitimate interests pursued by us or a third party.

10.2 Cross-Border Data Transfers

As we operate on an international scale, your personal data may be transferred to, stored, or processed in countries outside your country of residence. This includes countries that may not have the same level of data protection laws as your home country or the EU/EEA.

When transferring personal data from the EU/EEA to countries outside the European Union, we ensure that adequate safeguards are in place to protect your data. These safeguards may include, but are not limited to, the use of Standard Contractual Clauses (SCCs) approved by the European Commission or other mechanisms recognized under applicable data protection laws.

By using our services and submitting your personal data, you consent to the transfer and processing of your data outside your country of residence, including to countries that may have different data protection laws.

11. Changes to This Privacy Policy

11.1 Right to Modify

We reserve the right to update, amend, or modify this Privacy Policy at any time, in our sole discretion. Any changes to this Privacy Policy will be reflected on this page with the revised “Effective Date” at the top of the policy.

11.2 Notification of Changes

We will make reasonable efforts to notify users of significant changes to this Privacy Policy. This may include sending notifications via email or posting a prominent notice on the website. However, it is your responsibility to regularly review this Privacy Policy to stay informed about any updates. Continued use of the website following the posting of changes constitutes your acceptance of those changes.

11.3 Effective Date

This Privacy Policy is effective as of the date noted at the top of the document. Any modifications made to the policy will apply from the date of the updated version, unless otherwise specified.

12. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy, or if you wish to exercise your rights with respect to your personal data, please contact us at:

  • Email: [insert your contact email here]
  • Contact Form: [insert link to your contact form, if applicable]

We will make every effort to respond to your inquiry in a timely manner, in accordance with applicable data protection laws.